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Market Research Guide

Video and PowerPoint tutorials on databases for market research. Web resources and books on market research are also recommended.

Market Research Databases

The library has a number of databases that are particularly useful in finding resources about market research:

  • Business Insights: Essentials
  • Business Source Complete
  • Statista
  • LexisNexis Academic
  • Hoover's

Below are PowerPoint presentations illustrating searching of these databases to find market research, using the computer industry as an example.

Company/Industry/Market Research Databases