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Market Research Guide - Video Tutorials

Video and PowerPoint tutorials on databases for market research. Web resources and books on market research are also recommended.

Market Research in Business Source Complete

Market Research in Business Insights Essentials

Market Research in Statista and Lexis-Nexis Academic

Hoover's PowerPoint Tutorial

Business Source Complete

Click here ot open database. If you are off-campus, you will be prompted for a login. See "Remote Access" tab.

Business Insights Essentials

Lexis-Nexis Academic

Click on this link for the Lexis-Nexis Academic database


Hoover's Database